Unprecedented transparency for the horticulture market starts here

The case for change

The current Australian horticulture supply chain lacks transparency and trust, preventing the effective management of supply and demand which is limiting the industry’s ability to operate efficiently and reach its full potential.

Something needs to change…

Phoenicia enables industry to overcome its supply chain challenges by providing access to live sales and real time visibility of supply and demand data to drive its evolution and provide the critical pathway to its long-term sustainability.

Trade with trust and confidence with access to live sales and real time visibility of supply and demand data enabling growers, buyers and merchants to optimise their operations, enhance decision making, drive operating efficiencies and strengthen relationships.

Experience unparalleled market insight

Trade with trust and confidence with access to live sales and real time visibility of supply and demand data enabling growers, buyers and merchants to optimise their operations, enhance decision making, drive operating efficiencies and strengthen relationships.

See How it Works

Optimise operations with live trading

Consolidate sales information, track marketing performance with full price transparency and communicate with supply chain participants in real time with the ability to manage your sales and marketing when and where you choose.

Discover the Benefits
Consolidate sales information, track marketing performance with full price transparency and communicate with supply chain participants in real time with the ability to manage your sales and marketing when and where you choose.

Discover the benefits of trading on Phoenicia

Built by industry, for industry

Developed by fourth generation fruiterers, Anthony and Paul Joseph, Phoenicia has been designed from their deep understanding of the current and potential future challenges faced by the horticulture industry aligning functionality with the requirements of the Horticulture Code of Conduct.

Read Our Story

No lock in contracts, with flexibility to trial Phoenicia alongside your current sales strategy

Phoenicia has been developed for growers, merchants and buyers to help streamline sales through end-to-end transparency. Register to start trading.

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