Connecting fresh produce growers, merchants and buyers

Phoenicia provides unprecedented visibility and transparency across the fresh produce value chain.  With access to real time market data and the ability to manage your marketing when and where you choose, Phoenicia will save you time, strengthen your relationships, allow you to be better informed and support your decision making.

Currently, 30% of the world’s fresh food supply is wasted. By 2030 the global population is expected to reach 8.5 billion and by 2050 we will require 70% more food from only 10% more arable land.

For the industry to prosper, it needs to operate more efficiently by using technology to drive operating improvements and reduce unnecessary waste.

Digital supply chains have the potential to drive a 20% reduction in procurement expenses, halve supply chain costs and increase revenue by 10%.

Phoenicia enables the Australian horticulture industry to overcome its supply chain challenges, drive its evolution and provide the critical pathway to its long-term sustainability.

Meet Anthony and Paul

Phoenicia co-founders Anthony and Paul Joseph come from a long line of fruiterers spanning more than 100 years in the Australian industry. They have extensive knowledge of the current and potential future challenges faced by the horticulture industry.

Register to start trading on Phoenicia

Phoenicia has been developed for industry, harnessing the power of technology to streamline the horticulture value chain, driving your long-term sustainability.